In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share best practices on how to aggregate data at the account level, and how to execute web personalization as part of your account-based marketing strategy.
Wednesday, June 10th - 12pm PT.
In this webinar we will take a deep dive on B2B marketing attribution models and how to properly measure and report on the impact of marketing campaigns. We will discuss about the challenges of measuring campaign ROI in complex sales processes with multiple stakeholders, the different attribution models, how they are used, and how to report on them
The target selection is the first and most important step for each demand generation campaign. In this webinar we'll show you how to craft a solid Ideal Customer Profile, and how to prioritize your target list based on fit and intent.
In this webinar, we'll explain the different variables and factors that impact your lead handoff process, and we'll walk you through the different steps to implement a streamlined lead handoff and qualification process.
Learn how to leverage LinkedIn Ads to expand your Account-Based Marketing strategy and generate pipeline from target accounts (with specific examples!).